The Story
Label Rivyra is a Mumbai-born women's clothing label built on one idea — that beautiful clothes should feel personal, not mass-produced. We design and create our pieces in small batches, intentionally. Each garment is carefully considered from the fabric we choose to the way it fits and falls on the body.
Nothing is rushed. Nothing is
made in excess.
Our aesthetic is soft and romantic — feminine silhouettes in breathable fabrics, designed for real life. For the slow Sunday brunch, the golden hour evening, the ordinary Tuesday that deserves something special.
This is not fast fashion.
This is the opposite of that.
Our Founder
Founded by fashion and luxury creator Rashi Varaiya.
Dressing up has always been Rashi’s happy place. From a young age, fashion became her way of expressing herself and exploring her creativity.
She began her journey during the lockdown, sharing her love for style and fashion. Wanting to deepen her understanding of the industry, she went on to study Fashion Communication at Central Saint Martins, London.
Having always dreamed of building something of her own, Rashi founded Label Rivyra with a vision to create pieces that feel timeless, elegant, and effortless.
Through Label Rivyra she hopes to create pieces that make every woman feel exactly that.
Ready to find your piece?
Explore our current collection — small, considered, and made with love.
SHOP THE COLLECTION